Building a Successful Business Case

Are You Ready to Build Compelling Business Cases That Get Results?

In the fast-paced world of business, presenting a compelling business case can be the difference between securing resources and seeing your ideas fall flat. But how do you create a business case that not only makes a strong argument but also wins the support and buy-in you need? 

The truth is, building a successful business case is about more than just numbers and data; it's about telling a persuasive story, demonstrating value, and aligning your proposal with organisational goals. With the right approach, you can confidently present your ideas and gain the backing needed to make them a reality. If you've ever: 

- Struggled to present a business case that convinces decision-makers. 

- Felt unsure about how to structure a business case to make it impactful. 

- Wanted to improve your ability to secure approval for projects and initiatives... 

This course is for you.

What You'll Gain

Real Skills, Real Impact

This course is designed to equip you with the knowledge and tools to build effective, persuasive business cases. Whether you're looking to secure funding for a new project, launch an initiative, or get support for a strategic change, you'll learn how to craft a business case that gets results. 

You'll learn how to: 

1. Understand the key components of a successful business case, including objectives, scope, benefits, and risks.
2. Clearly define the problem or opportunity your business case is addressing, making it relatable and urgent. 
3. Align your business case with organisational goals and demonstrate how your proposal will deliver value. 
4. Structure your business case logically, ensuring clarity and focus from introduction to conclusion. 
5. Use data and evidence effectively, providing strong support for your arguments and projections. 
6. Identify and assess risks, showing that you've considered potential obstacles and have plans in place to mitigate them. 
7. Present financial projections, including costs, savings, and return on investment (ROI), to demonstrate value. 
8. Engage stakeholders early and ensure their buy-in, making them feel involved and valued throughout the process. 
9. Create a compelling narrative that tells the story of why your proposal matters, and how it will make a positive impact.
10. Develop a strategy for implementation, ensuring that your business case not only wins approval but can be executed successfully. 
11. Identify key metrics for success so that you can track progress and show tangible results. 
12. Anticipate and address objections, preparing to respond to concerns and questions in a way that strengthens your case. 
13. Present your business case effectively, using communication techniques that engage decision-makers and create alignment.
14. Monitor and adapt your business case as needed, ensuring that your proposal remains relevant and aligned with changing business conditions. 
15. Create a business case that stands out, differentiating your proposal from others and demonstrating why it deserves support.

Who Is This Course For?

This course is ideal for: 

- Managers and team leads who need to develop and present business cases for new initiatives or projects. 

- Project managers seeking to build compelling cases for resource allocation or investment in their projects. 

- Anyone looking to improve their ability to develop business cases that win stakeholder support and drive decision-making.

Focused on actionable tools, templates, and techniques that you can apply immediately.

Designed to help you develop persuasive communication skills and business case-building confidence.

Tailored to your organisation’s specific goals, industry, and challenges.

What Participants Are Saying

"It has been an explosion of information and learning on the word "negotiation" and relating it back to my work. Beverley is very knowledgeable and is a fantastic facilitator. Her wealth of knowledge and imparting skills have made the two days away from the office worthwhile." 

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"Penny is an excellent facilitator and educator. I thoroughly enjoyed the course and walked out feeling more confident and knowledgeable"

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"Fantastic facilitator and great content with a super helpful and easy to follow workbook"

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